News and Events
19-08-2010 CJ7 Kids Furniture Launch
CJ7 Kids Furniture Launch The launch of CJ7 Kids Furniture was announced on August 18, 2010. Alongside the release of the animated film, CJ7: THE CARTOON, the licensor of CJ7 has granted Hing Li (HK) Holdings Limited a sublicensed to launch furniture series related to CJ7, and the products will be showcased in the 2009 China International Furniture Fair (Guangzhou). The three key elements of the series of products are: fun, intelligence, and environmental friendly. At present, there are 367 million children in China, the child population will peak in 2016, and China’s population will reach its highest point in 2028; China will face its fifth “baby boom”. Child and teenager related products are anticipated to flourish in the next couple of decades due to the increase in spending brought about by the new spending pattern and concepts of nourishing the youth. All the love and attention in families of the 4+2+1 structure will be focused on the single child; grandparents would be a strong force behind the increasing high spending for kids’ products. The concern for product safety, quality and the quality of life provide a huge business opportunity. The sub-licensee, Hing Li (HK) Holdings Limited, entered the China market since the 1990s, and was one of the earliest enterprises that engaged in furniture design and the integration of manufacture and wholesale furniture business. It has grown into one of the largest furniture manufacturing enterprise in China. Hing Li has close to 1,000 points of sales worldwide, covering markets like the Middle East, Europe, US, and the Asian countries. It was listed on the Main Board of the Hong Kong Stock Exchange on June 22, 2009.